Client: Oakland Zoo
The Oakland Zoo is a non-profit organization, managed by the East Bay Zoological Society. MOViN 99.7 created an integrated online campaign using many digital elements of the station to promote the Oakland Zoo’s many educational programs as well as fund raising activities. A few of the digital elements utilized were the online “Guide to Earth Day” which focused on the many “Earth Day” activities happening at the Oakland Zoo, integrated streaming banner on the player with focused creative streaming commercials on the MOViN 99.7 stream, and targeted banners that corresponded with the various activities during the year.
Client: Fit Lite by 24 Hour Fitness Fit-Lite is a program developed by the brilliant minds of 24 Hour Fitness that helps the busy people of the bay area work out when they can fit the time into their busy schedules. MOViN 99.7 helped Fit Lite announce their new locations open in the bay area by launching a full scale online campaign! The digital elements included banner ads on the homepage, streaming commercials online, an integrated banner on the streaming player and an online “Guide to Summer” that helped increase first time traffic into various new locations for Fit Lite by offering a printable “First Time Visitors” pass available only online.
