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- MOViN is a new version of rhythmic pop with an iPod shuffle-style array of music designed to appeal to a generation reared on Top 40 hits that were primarily rhythmic and dance based. The format’s focus is a mix of current rhythmic music and proven hits from the 80’s and 90’s. Featured artists include Justin Timberlake, Beyonce, Michael Jackson, Madonna, Prince, Fergie, Janet Jackson, and many more.
- MOViN’s on-air line up features popular morning show duo Baltazar & Maria, who sincerely connect with the Bay Area commuters each morning. Mid-day mover Alexa keeps the work day fun and exciting, leading right into afternoon drive host J. Love, a true “life of the party”. Ending the day in evenings is Mary Diaz and her energetic sweet style. All the MOViN personalities love to get out on the streets to interact with the listeners, give back to the community and create a fun vibe that keeps everyone MOViN.
- MOViN has an aggressive promotional Street Team that is out and about, “MOViN and Shakin” each day. Whether it is a retail appearance, a night club party, a mall event, a local concert, a local festival, etc. You’ll find the MOViN team playing music, giving out prizes, interacting with the people of the community and having a blast.
- MOViN’s website is content savvy with events, promotions, celebrity news and interactive banners. All designed to appeal to our listeners and get more results for our advertisers. MOViN combines streaming commercials with an integrated banner that speaks to the listener and gets the attention that it deserves. MOViN 99.7 has a high volume of listeners streaming the station while at work (Mon-Fri 8a-7p, peak time of 11a) and over 3 million minutes of combined listening per week. (source: CBS Radio DMG.com).
- Since MOViN launched in the Fall of 2006, the audience has consistently been MOViN up with each book. With a 40,000 watt signal that spans all 9 Bay Area counties, the weekly cume reaches 279,400 persons 12+ with a delivery of 62.6% Female and 37.4% Male. Ethnic composition breaks out to 62.9% Other, 29.1% Hispanic and 8.0% Black. 21+ cume composition is 76.8% and the average age is 35. (source: Arbitron SF Metro Spring 2008).
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