- 37.4% Male and 62.6% Female
- 62.9% Other, 29.1% Hispanic, and 8.0% Black
- 21+ Cume Composition: 76.8%
- KMVQ reaches 279,400 persons 12+ (weekly cume)
- Average Age: 35
- Occupation: 58% White Collar, 21% Management, 18% Blue Collar, and 15% Professional
- Education: 33% High School Grad, 30% Some College, and 32% College Grad+
- HH Income: 23% $150,000+, 17% $100,000-$149,000, 19% $75,000-$99,999, and 17% $50,000-$74,999
- Home Ownership: 68% Own and 26% Rent
- Over 42% of our listeners have at least one child under 18 in the household
- Residence: 25% Alameda County, 22% Santa Clara County, 16% San Mateo County, 16% San Francisco County, 11% Contra Costa County, 4% Sonoma County, 3% Solano County, 2% Marin County, and 1% Napa County
Source: Arbitron SF Metro Spring 2008
Source: SF Release 2 2007 Aug06-Jul07
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