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Top-Of-Mind Awareness
Consumers will be exposed to your advertising message wherever they go and the “theater of the mind” will replay the content of the message.
Improved Recall
The combination of Radio and the Internet substantially enhances recall when compared to an Internet only campaign. Unaided Recall improved by over 4x when Radio was used in conjunction with an Internet campaign.
Detailed Information
The Internet will be able to provide the additional in-depth, factual information that could not be supplied in the allotted time in your radio spot.
Trusted
Consumers have expressed caution in using information seen over the Internet. Radio is considered a local, trusted source of information that connects on an emotional level. This will provide credibility to the Internet portion of your campaign.
Recency
Consumers are heavily influenced by advertising they are most recently exposed to before making a purchase. Radio provides mobility while the Internet provides them instant access to making an on-line purchase.
Massive Reach
Gaining the combined audiences of both Radio and the Internet would open your message to more occurrences of consumers seeing/hearing your message, in turn, providing greater opportunity to increasing your sales. |
